BRAND MARKETING AND ACTIVATION - Brand Elixir Partnership

Brand Marketing And Activation

Brand Marketing
And Activation

From brand positioning to in-market execution, Brand Elixir Partnership has the experience and expertise you need to help your brand succeed.

Our services include, but are not limited to, brand SWOT and implications, taste profile testing and development, packaging strategies, advertising and promotional development and retail strategies.

From brand positioning to in-market execution, Brand Elixir Partnership has the experience and expertise you need to help your brand succeed.

Our services include, but are not limited to, brand SWOT and implications, taste profile testing and development, packaging strategies, advertising and promotional development and retail strategies.

Case Study

Using Consumer Insights to Maximize Your Brand’s Potential

In Colorado, a group was opening a new distillery in the downtown area. They wanted to make sure their branding was appealing to consumers before launching in this competitive market.

We conducted an on-line study of 150 spirits drinkers in Colorado using materials developed by the group. We showed the consumers the brand names, packaging, taglines and brand background to get levels of appeal between different options. Then we compared the scores to 2 other successful craft spirits as a benchmark. The winner was preferred by 80% of drinkers, huge improvement versus the others!!

Case Study

Using Consumer Insights to Maximize Your Brand’s Potential

In Colorado, a group was opening a new distillery in the downtown area. They wanted to make sure their branding was appealing to consumers before launching in this competitive market.

We conducted an on-line study of 150 spirits drinkers in Colorado using materials developed by the group. We showed the consumers the brand names, packaging, taglines and brand background to get levels of appeal between different options. They we compared the scores to 2 other successful craft spirits as a benchmark.

The winner was preferred by 80% of drinkers, huge improvement versus the others!!

Strategic Insights
And
Market Analysis